What exactly is dropshipping?
Dropshipping is an extremely popular and innovative business model in today's e-commerce era. It is a way of running a business where the seller does not physically stock the products but collaborates with suppliers or manufacturers who directly ship products to your customers.
One of the main advantages of dropshipping is that you don't need to store, pack, or ship goods. This task is handled by the supplier, namely the company ACTIVESHOP. Your role involves promoting and selling products, building a brand, and handling customer service. ACTIVESHOP has been developing the Dropshipping model since 2013, and over the years, the process has been continuously improved. In combination with the use of the WMS system, it allows for rapid processing of your orders. Dropshipping also offers flexibility and a low entry barrier to the market. With no need to invest in large quantities of inventory, you can start your business without significant initial costs. It also enables easy testing of various products and markets, minimizing financial risks.
Dropshipping in a nutshell:
1. Product Offer
You introduce our products into your online store. You can use product files in XML or CSV format for this purpose. They are available in many structures tailored to your store. Thanks to product files, you can easily import full product data into your store and automatically update stock levels and prices.
2. Order Acceptance
Your customers place orders in your sales systems. It's worth offering products outside your online store in popular auction sites or various marketplaces. You don't have to limit yourself to the domestic market. We ship goods to all European countries.
3. Pure Profit
You charge a fee for the order and keep the profit for yourself. B2B customers have access to distribution prices along with appropriate categorization for customer groups. This makes it easy for you to calculate your margin.
4. Order Handover
You place an order in our B2B system. You can do it in the traditional way by manually entering all the data or you can use the Checkout API - With the API, you can integrate your store and automatically send us your orders without the need to log in to the B2B system.
5. Order Fulfillment
We assemble and send the order to your customer. Thanks to the advanced WMS system, we ship most orders paid by 2 pm on the same day.
6. Order Shipment
Your customer receives the shipment with the ordered goods. We will deliver the goods through the courier chosen by you. It can be a carrier from our list or a designated courier.
What are the benefits of Dropshipping?
- Low Entry Barrier: One of the biggest advantages of dropshipping is its low entry barrier to the market. Entrepreneurs can start their business without significant initial costs related to purchasing and storing goods. There is no need to invest in large quantities of products before starting sales.
- No Need for Warehousing: In the dropshipping model, the goods are stored in our warehouse. You don't have to worry about finding space for warehousing goods or the costs associated with maintaining a warehouse. This saves time, money, and effort.
- Flexibility: Dropshipping offers flexibility, allowing you to test different products and markets. You can easily add and remove products from your store's assortment. You can also experiment with different marketing strategies, minimizing financial risks.
- Scalability: With dropshipping, you can scale your business depending on demand and sales growth. There are no limitations on the number of products available for sale, as our 15,000 m2 logistics center allows for storing large inventories. Therefore, you can expand your operations without worrying about product shortages.
- Global Reach: Dropshipping enables the sale of products worldwide, without geographic restrictions. You can reach customers in different markets and leverage global sales opportunities. This opens up new business prospects and increases profit potential.
- Ease of Handling: You primarily focus on promoting and selling products, while order processing and product delivery are taken care of by ACTIVESHOP. This means you can concentrate on building your brand and customer service instead of dealing with logistics and warehouse operations.
ACTIVESHOP WMS - Fast and Error-Free Order Fulfillment
While processing your order, we understand that fast delivery is crucial in today's times. For the past 5 years, we have been developing our WMS system, which is responsible for the entire logistics process in our company.
The Warehouse Management System (WMS) is software that allows automation and optimization of warehouse operations. It enables efficient monitoring, management, and control of processes related to warehousing and distribution of goods. Here are some key benefits of the WMS system:
- Optimized Inventory Management: The WMS system allows precise tracking of inventory levels, which translates into efficient inventory management. This helps companies avoid stockouts and excessive accumulation of inventory. The WMS system assists in order planning and minimizes the risk of lost sales due to product unavailability.
- Improved Operational Efficiency: Through automation and optimization of warehouse processes, the WMS system contributes to improved operational efficiency. It enables faster receiving, storing, and order fulfillment, leading to reduced order processing time and increased workforce productivity. Automated notifications and shipment tracking allow better control over the entire logistics process.
- Precise Data and Reporting: The WMS system generates accurate data and reports regarding warehouse operations. It enables tracking key performance indicators (KPIs) and analyzing warehouse efficiency. This information aids in making better business decisions, identifying areas for improvement, and optimizing costs.
- Error Elimination and Loss Reduction: With automatic tracking of goods, the WMS system minimizes the risk of errors related to picking, packing, and shipping products. It helps avoid mistakes associated with incorrect item selection or product loss, reducing financial losses and improving customer service quality.
- Integration with Other Systems: The WMS system is integrated with other systems in the company, such as ERP systems and e-commerce systems. This integration enables a smooth flow of information and data synchronization between different systems. As a result, all warehouse-related actions are integrated and better managed.
In summary, the WMS system is software that allows optimization of warehouse management and improvement of operational efficiency. Its advantages include optimized inventory management, improved operational efficiency, precise data and reporting, error elimination, and integration with other systems. For companies with significant warehousing and distribution needs, the WMS system is an invaluable tool for effective warehouse management.
How to Promote an Online Store?
By choosing to collaborate through Dropshipping, you gain significant financial savings that you can use to promote your business and build your own brand. Promoting an online store is a crucial element in attracting customers and generating sales. Here are some effective strategies for promoting an online store:
SEO Optimization
Ensure the optimization of your online store for search engines (SEO). Use relevant keywords related to your products and industry. Develop unique and attractive meta tags, product descriptions, and page content to improve visibility in search results.
Paid Advertising:
Utilize paid advertising platforms like Google Ads or Facebook Ads to reach a larger audience. Create ad campaigns based on your target audience and keywords. Remarketing can also be employed to reach people who have already visited your store.
Content Marketing:
Create valuable content related to your products and industry. This can include blogs, guides, articles, or infographics. Promote this content on your online store and through social media. It helps build brand awareness, position yourself as an expert in the field, and attract organic traffic.
Social Media:
Harness the potential of social media platforms such as Facebook, Instagram, Twitter, or LinkedIn to promote your online store. Create engaging content, share information about promotions, offer discounts to followers, and engage with customers. Regularly post updates and use advertising options to increase reach.
Affiliate Programs:
Consider establishing an affiliate program where partners or influencers promote your products in exchange for a sales commission. Collaborating with individuals or brands with a large reach and customer trust can contribute to increased sales and recognition of your store.
Email Marketing:
Build a subscriber database and regularly send them valuable email messages. Inform them about new products, promotions, offer exclusive discounts, and encourage them to return to the store. Personalize emails to increase the effectiveness of email campaigns.
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